Last updated 14 October 2026.
Kiru is made by Aya Labs B.V. (“we”, “us”). It lets you create a likeness of yourself from your photos, see how clothes look on it, and share looks with other people. This policy covers the Kiru apps for iPhone, iPad and Android and the website at kiru.me. It explains what we collect, why, and who it reaches.
You can look around Kiru without signing in. To create a likeness and try clothes on, you sign in with Apple or Google (the Android app offers Google). Your photos, your likeness and the looks you keep private are stored on our servers in the European Union and are visible only to you. If you publish a look, that look and your profile are public. Your photos are sent to OpenAI to create your likeness and your try-on images. Kiru shows no ads and we do not sell your data. We do advertise Kiru on Google, Facebook and Instagram, and the website measures whether those ads work.
When you first open the Kiru app on your phone or tablet we create an anonymous account for you: a random identifier with no name or email attached. It remembers what you chose while looking around, such as your shopping preference and favourite brands. On the website we create no account until you sign in: what you choose while looking around is kept in your browser, and moves to your account when you sign in.
You sign in with Apple or Google to create a likeness, try on looks, follow people, like looks, publish to your profile and use Kiru on more than one device. Your photos stay on your device until you have signed in. When you do, we receive an account identifier and your email address from Apple or Google. Apple lets you hide your real email behind a relay address. Google also shares the name and profile picture on your Google account. On the website, if your Kiru profile has no picture yet, we copy that Google picture to be your profile picture; you can change it in Edit Profile. We do not receive your password and we do not post anything to those accounts.
Your username, optional bio, link, location and profile picture. Whether you wear menswear or womenswear, the brands you pick, and the people and collections you follow. Your selfies and full-length photos, your likeness, the looks you create, your collections, and any products you add from a link. The looks you like, the looks you try on, and any reports or blocks you make.
This is stored with Supabase, our database and file storage provider, on servers in the European Union.
Nothing is public until you choose to publish.
When you publish a look to your profile, the look image, the pieces in it and your username are visible to anyone, in the app, on kiru.me and to people you share the link with. Your username, bio, link, location, profile picture and your follower, following and look counts are public too. If you publish a look that started from someone else’s, your username can appear next to theirs as someone who tried it on. People you follow, people whose looks you like, and people whose looks you try on are told that you did.
Your selfies, your full-length photos, your likeness and the looks you save privately are never public. Only you can open them.
Before a look is published it is checked automatically, and we may remove content or accounts that break our Terms. You can report a look or a person, and block someone, from inside the app.
To create your likeness, we send your selfies and full-length photos from our servers to OpenAI, which generates a full-body image of you. These are photos of your face and body. The apps first check on your device that each selfie shows exactly one face.
When you try on a look, your likeness image and pictures of the pieces you chose are sent to OpenAI to generate the result. When you publish a look, its image is sent to OpenAI’s moderation service to check that it is suitable to share.
OpenAI processes these images on our behalf, only to produce your likeness and your looks and to check them. They are not used to identify you. OpenAI may hold the data it receives for a limited time to monitor for abuse, as described in its own policies.
Only use photos of yourself. Do not upload photos of other people.